Ben Drawbaugh

So I ran across this article on AmandTech by Ganesh T S that was one of the best I’ve seen in regards to a technical explanation of the DRM used on Blu-ray — especially around the new Cinavia audio watermark. But it’s also a perfect example of a highly technical geek writing an article without understanding the business driving the technology. He speaks of the “Blu-ray industry” which just doesn’t exist. Blu-ray is part of the Home Media business, which also includes Vudu, Netflix and every other video on demand service. The players in the Home Media industry couldn’t care less about any one particular part of their business, instead worrying about the bottom line. There goal is to get consumers to spend more money this year then they did last year on enjoying content at home, and at the same time drive costs down in order to generate more profit. It’s no different from most’s personal goals, which is to get a raise every year. How long would you stay at a job that decreased your salary year after year?

The total revenue number in Home Media has been going down year over year as long as I’ve been watching it (according to the Digital Entertainment Group), and Blu-ray was just one of many attempts to stop the bleeding (down 2% in 2011 compared to 2010). The reality is  the total spending on digital in 2011 was about a third of that spent on buying discs. The bottom line is that Hollywood doesn’t care if you prefer Blu-ray or anything else, just so long as you spend more money (which means it prefers you buy a movie for $20 vs. rent one for $1) watching movies at home.

Don’t be confused by the title, a Multi-Room DVR is not the same as Multi-Room viewing. The ability to view a recording in any room of the house is just one of many features of a Multi-Room DVR. If you can’t schedule recordings, check on your Todo list and manage seasons passes in more than one room, you can not honestly call your system a Multi-Room DVR — multiple DVRs are not a Multi-room DVR either. Of course the meaning of words never stopped marketing people from using them, but don’t be fooled, the Dish Network Hopper and Joey are the very first provider Multi-Room DVR ever available widespread. And it’s a big deal.

The DirecTV HR34 is the core of a Multi-Room DVR, but with the C30 RVU clients being MIA and the first gen Samsung RVU HDTVs being so limited, it is hardly ready for prime time — I tried it at CES and the TV’s RVU client made the first build of the TiVo Premiere software feel fast. This is all assuming you can get DirecTV to even enable the feature for you, which seems unlikely given the feedback at DBSTalk.com. Many cable companies, including Verizon, have Multi-Room viewing that they call a Multi-Room DVR, but charging people for a DVR in every room and making them walk between rooms to resolve conflicts can hardly be called a true Multi-Room DVR, in good faith.

I think this is a big deal, because I believe that everyone expects the exact same TV experience in every room of the house, and in the next few years all the providers will provide what Microsoft’s Media Center has been doing for over five years, but in a mainstream way. I can’t wait to try them all out for myself.